BEAUTIFUL  SIMPLE  HONEST

Design Your Dream Home, Stress-Free

Selecting the finishes of your new-construction home doesn't have to lead to confusion, decision fatigue, or an empty wallet. Our innovative Looks collections offer a simple way to choose cohesive, designer-curated finishes that perfectly match your taste. Whether you love the clean lines of Loft, the charm of Farmhouse, the elegance of Classic, or the simplicity of Elements, there's a Look for everyone. With our Design and Price tool, you can browse each of our four Looks, select your desired palette and upgrades, and see exactly what it'll cost.

  • Elevon Frankfurt Family Having Breakfast in Kitchen Farmhouse Palette 6 Level

Spend Each Day in a Home You Love

Interiors Team Working at Cafe Kitsune In West Village with Red Notebook

Our incredible interior design team has hand-selected four harmonious collections of interior finishes that blend contemporary trends with timeless style.
Inspo Board Pinning

When it comes to great design, every detail matters. Let us do the research and planning for you.
Alexander Hovnanian in Looks Meeting

We believe that everyone should have the chance to live in a beautiful home without a complex process or an expensive price tag.
Looks Materials Tray

This simple process means no surprises and no hidden costs. Just style made simple.
  • Enclave at Hillandale Pratt II Living Room 6 Classic Palette 1 Level

Everyone Should Have the Chance to Live in a Beautiful Home

Looks Inspiration Pinup Board
BEAUTIFUL

Four Designer-Curated Collections

It takes a million small details working together to create a sense of home. Our interior design team has poured over each and every one of these details — from tiles to light fixtures to drawer pulls — to curate four stunning Looks collections: Loft, Farmhouse, Classic, and Elements.
Looks iPad Mockup
SIMPLE

Great Design Without the Stress

Too often, homebuyers are left sifting through hundreds of tile, cabinet, and countertop samples, and end up feeling unsatisfied with a mishmash of opposing styles. We decided to simplify the process. Instead of asking you to make endless granular decisions, we take care of the details, and leave a few important choices to you — and we already know they'll all look incredible in your new home.
Enclave at Hillandale Arranging Flowers
HONEST

Transparent Pricing for Every Budget

Just as we believe your budget shouldn't prevent you from having a beautiful home, we believe that the unpleasant surprise of hidden costs has no place in homebuilding. Our Looks process is guided by upfront and clear pricing, so you know exactly what you'll get, and what you'll pay for it.
  • Kitchen 1

    Geometric lines, minimalism, and modern industrial architecture inspire this clean, contemporary, and sophisticated Look.

  • Kitchen 1

    A warm, welcoming, and relaxed ambiance is created with this charming Look, featuring organic materials, rustic accents, and vintage touches.

  • Kitchen 1

    Embrace timeless, refined elegance with a hint of drama in this Look's ornate moulding, cabinetry with glass accents, and grand features.

  • Kitchen 1

    There's a reason this standard Look is included in our homes' prices. It embodies versatility — modern yet traditional, neutral yet stylish, sophisticated yet relaxed.

  • Kitchen 3
  • Elevon Frankfurt Couple Having Coffee in Kitchen Farmhouse Palette 6 Level

Create a Home that Reflects You

The Evolution of Homebuying

Some builders give you a million interior choices

(Each one at an additional cost to you)

Numerous flooring options
Numerous faucet options
Numerous carpet color options
Numerous cabinet color options
Woman with a confused expression

The Evolution of Homebuying

Others give you only a few, limited choices

Underwhelming material samples shown in white
Underwhelming material samples shown in beige
Underwhelming material samples shown in brown
Woman with a frustrated expression

The Evolution of Homebuying

Our approach is different

Woman with a smiling expression

Introducing our designer-curated interiors

  • Beautiful

  • Simple

  • Honest

Beautiful Designs

Our designers have curated Looks where every color, material and detail is coordinated for you.

Simple Choices

A few simple choices to express your individual style throughout the entire home.

Barcelona Gas Kitchen Elements Palette 1 Level 2 Elements
Barcelona Gas Kitchen Farmhouse Palette 1 Level 2 Fresh Farmhouse
Barcelona Gas Kitchen Loft Palette 1 Level 2 Neutral Loft
Barcelona Gas Kitchen Classic Palette 1 Level 2 Restoration Classic

Honest Pricing

Each selection shows you a clear and transparent price, with no hidden costs or fees along the way

It’s not just a white box, but a complete interior design without hiring a designer.

(but people will think you did.)

  Spend Each Day in a Home You Love 

  • Kitchen