BEAUTIFUL SIMPLE HONEST

Design Your Dream Home, Stress-Free

Selecting the finishes of your new-construction home doesn't have to lead to confusion, decision fatigue, or an empty wallet. Our innovative Looks collections offer a simple way to choose cohesive, designer-curated finishes that perfectly match your taste. Whether you love the clean lines of Loft, the charm of Farmhouse, the elegance of Classic, or the simplicity of Elements, there's a Look for everyone. With our Design and Price tool, you can browse each of our four Looks, select your desired palette and upgrades, and see exactly what it'll cost.

Spend Each Day in a Home You Love

Interiors Team Working at Cafe Kitsune In West Village with Red Notebook

Our incredible interior design team has hand-selected four harmonious collections of interior finishes that blend contemporary trends with timeless style.

When it comes to great design, every detail matters. Let us do the research and planning for you.

We believe that everyone should have the chance to live in a beautiful home without a complex process or an expensive price tag.

This simple process means no surprises and no hidden costs. Just style made simple.

Everyone Should Have the Chance to Live in a Beautiful Home

Create a Home that Reflects You

BEAUTIFUL SIMPLE HONEST

Design Your Dream Home, Stress-Free

Selecting the finishes of your new-construction home doesn't have to lead to confusion, decision fatigue, or an empty wallet. Our innovative Looks collections offer a simple way to choose cohesive, designer-curated finishes that perfectly match your taste. Whether you love the clean lines of Loft, the charm of Farmhouse, the elegance of Classic, or the simplicity of Elements, there's a Look for everyone. With our Design and Price tool, you can browse each of our four Looks, select your desired palette and upgrades, and see exactly what it'll cost.

Spend Each Day in a Home You Love

Our incredible interior design team has hand-selected four harmonious collections of interior finishes that blend contemporary trends with timeless style.

When it comes to great design, every detail matters. Let us do the research and planning for you.

We believe that everyone should have the chance to live in a beautiful home without a complex process or an expensive price tag.

This simple process means no surprises and no hidden costs. Just style made simple.

Everyone Should Have the Chance to Live in a Beautiful Home

BEAUTIFUL

Four Designer-Curated Collections

It takes a million small details working together to create a sense of home. Our interior design team has poured over each and every one of these details — from tiles to light fixtures to drawer pulls — to curate four stunning Looks collections: Loft, Farmhouse, Classic, and Elements.

SIMPLE

Great Design Without the Stress

Too often, homebuyers are left sifting through hundreds of tile, cabinet, and countertop samples, and end up feeling unsatisfied with a mishmash of opposing styles. We decided to simplify the process. Instead of asking you to make endless granular decisions, we take care of the details, and leave a few important choices to you — and we already know they'll all look incredible in your new home.

HONEST

Transparent Pricing for Every Budget

Just as we believe your budget shouldn't prevent you from having a beautiful home, we believe that the unpleasant surprise of hidden costs has no place in homebuilding. Our Looks process is guided by upfront and clear pricing, so you know exactly what you'll get, and what you'll pay for it.

Geometric lines, minimalism, and modern industrial architecture inspire this clean, contemporary, and sophisticated Look.
A warm, welcoming, and relaxed ambiance is created with this charming Look, featuring organic materials, rustic accents, and vintage touches.
Embrace timeless, refined elegance with a hint of drama in this Look's ornate moulding, cabinetry with glass accents, and grand features.
There's a reason this standard Look is included in our homes' prices. It embodies versatility — modern yet traditional, neutral yet stylish, sophisticated yet relaxed.

Create a Home that Reflects You

Spend Each Day in a Home You Love

Everyone Should Have the Chance to Live in a Beautiful Home

Create a Home that Reflects You

HONEST

Transparent Pricing for Every Budget

Just as we believe your budget shouldn't prevent you from having a beautiful home, we believe that the unpleasant surprise of hidden costs has no place in homebuilding. Our Looks process is guided by upfront and clear pricing, so you know exactly what you'll get, and what you'll pay for it.

BEAUTIFUL

Four Designer-Curated Collections

It takes a million small details working together to create a sense of home. Our interior design team has poured over each and every one of these details — from tiles to light fixtures to drawer pulls — to curate four stunning Looks collections: Loft, Farmhouse, Classic, and Elements.

SIMPLE

Great Design Without the Stress

Too often, homebuyers are left sifting through hundreds of tile, cabinet, and countertop samples, and end up feeling unsatisfied with a mishmash of opposing styles. We decided to simplify the process. Instead of asking you to make endless granular decisions, we take care of the details, and leave a few important choices to you — and we already know they'll all look incredible in your new home.

Geometric lines, minimalism, and modern industrial architecture inspire this clean, contemporary, and sophisticated Look.
A warm, welcoming, and relaxed ambiance is created with this charming Look, featuring organic materials, rustic accents, and vintage touches.
Embrace timeless, refined elegance with a hint of drama in this Look's ornate moulding, cabinetry with glass accents, and grand features.
There's a reason this standard Look is included in our homes' prices. It embodies versatility — modern yet traditional, neutral yet stylish, sophisticated yet relaxed.